Essays about: "Julia Borgvall"

Found 1 essay containing the words Julia Borgvall.

  1. 1. Securing the global brand strategy : – global standardization or local adaptation

    University essay from Ekonomihögskolan, ELNU

    Author : Jenny Andersson; Julia Borgvall; [2011]
    Keywords : globalization; localization; glocalization; regionalization; Gunnebo;

    Abstract : Master thesis in Business Administration, 15hp, School of Business and Economics, LinnaeusUniversity, Växjö, Marketing, 4FE02E, spring 2011 Authors: Jenny Andersson and Julia Borgvall Tutor: Engelbert Weiss Company contact person: Peter Samuelsson, Gunnebo AB Title: Securing the global brand strategy – global standardization or local adaptation Background: The infrastructure available today provides opportunities for companies allaround the world to transcend national boarders easily and to operate on the global market. During the preceding decades, brand management in the international environment hasbeen frequently discussed. READ MORE