Essays about: "Julia Estrella"
Found 1 essay containing the words Julia Estrella.
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1. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE
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