The Influence of Eco-labeled Products on Consumer Buying Behavior : By focusing on eco-labeled bread

Abstract: Research Question: How eco-label can influence on consumer buying behavior by focusing on bakery industry. Purpose: The main objective of this research is to identify and analyze how eco-label on bread can influence on consumer buying behavior. Furthermore, the thesis will propose suggestions for the food markets future improvements. Method: In this paper the literature review has based on the secondary data and telephone interview, e-survey and interview as the primary data has been carried out. Conclusion: Ecological labels do influence on buyer behavior, however it is difficult to make this statement about organic bread because of lack of supply and advertisement that makes it hard for people to get information about existence of such bread.