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1. 1. The Business of Micro Transactions : What is the players' motivation for purchasing virtual items?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Karl-Chris Liblik; Kevin van Berlo; [2016]
   Keywords : Generation Y; video game; avatar; micro transaction; virtual item; theory of consumption values;

   Abstract : .... READ MORE