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  1. 1. Dress code: sustainable fashion : Bridging the attitude-behaviour gap

    University essay from Högskolan i Jönköping/HLK, Globala studier

    Author : Kristin Billeson; Karolina Klasander; [2015]
    Keywords : sustainability; fashion; consumption; sustainable fashion; attitude-behaviour gap; slow fashion; fast fashion;

    Abstract : This study investigates previous research on four barriers that hinder consumers from buying sustainable fashion; style/design, price, convenience and information/knowledge. Using a mixed methods approach, a survey has been performed on members of the general public in London as well as interviews with two professionals in the fashion industry with knowledge on sustainability in fashion. READ MORE