Essays about: "Lina Thuvander"

Found 1 essay containing the words Lina Thuvander.

  1. 1. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    University essay from Karlstads universitet/Handelshögskolan

    Author : Lina Thuvander; Andréas Fredriksson; [2015]
    Keywords : Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Abstract : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. READ MORE