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1. 1. The Perceived Credibility of Fashion Bloggers and Sponsored Blog Posts

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Linn Hansson; [2015]
   Keywords : Credibility; Fashion Blogs; Fashion Blogger; Sponsored blog posts; Social Sciences;

   Abstract : This study examines the problem regarding editorial content in fashion blogs being increasingly sponsored by PR agencies and corporations. The research question will answer how this affects the credibility of fashion bloggers and the blog content. A qualitative approach has been used to measure this phenomenon, with quantitative features. READ MORE