Essays about: "Louise Hägg"

Found 2 essays containing the words Louise Hägg.

1. 1. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hägg; Louise Andersson; [2022]
   Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

   Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

3. 2. The brand we love hate - The Ryanair Case

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Hägg; Emilia Eckerholm; Ina Affroukh; [2022]
   Keywords : Business and Economics;

   Abstract : .... READ MORE