Essays about: "Lukas Özer"

Found 1 essay containing the words Lukas Özer.

  1. 1. The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Tommy Grdic; Denis Celhasic; Lukas Özer; [2008]
    Keywords : High-involvement; Consumer behaviour; Traditional market; Online market; Internet;

    Abstract : Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. READ MORE