Essays about: "Lukas Özer"
Found 1 essay containing the words Lukas Özer.
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1. The traditional vs. the online market : A study of consumer behaviour and consumer preferences in the purchase of high-involvement products
University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Abstract : Problem: The complexity of high-involvement products, especially when bought online needs further studying so that a merchant-consumer dialogue and information exchange is initiated. The opportunity for both merchants and consumers lies in the profits from these dia-logues and exchanges. READ MORE
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