Essays about: "M-Commerce adoption"

Showing result 6 - 7 of 7 essays containing the words M-Commerce adoption.

  1. 6. Mobile Commerce Ventures in Stockholm : An analysis into the latest channel taking the retail industry by storm

    University essay from KTH/Entreprenörskap och Innovation

    Author : Anna Harris; [2015]
    Keywords : mobile commerce; m-commerce; mobile shopping; retailing innovation;

    Abstract : The mobile channel is becoming increasingly relevant within the retail industry and with that, new mobile technologies are being developed and adopted. Past research examines consumer adoption of new technology but rarely analyzes the business component, specifically those businesses developing  these new technologies. READ MORE

  3. 7. Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Paul Monno; Da Zhi Xiao; [2014]
    Keywords : Mobile commerce; m-commerce; Technology Acceptance Model; TAM Adoption Behaviour; Cultural Difference.; Business and Economics;

    Abstract : Title: ‘Mobile Commerce App Adoption: Consumer Behavior Differences between Europe and Asia’ Research Question: 1. What are the differences between European and Asian consumer behavior of adopting m-commerce apps? 2. READ MORE