Essays about: "Malin Isacsson Larsson"
Found 1 essay containing the words Malin Isacsson Larsson.
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1. The Use Social Media Marketing Towards External Business Customers : Goals and Measurements
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The marketplace has recently faced a large transformation and has become more digital. As a part of the digital transformation the social media has taken an increasing part in companies’ marketing strategy. The use of social media within the B2C context is already very common, while it is still in an early phase in the B2B context. READ MORE
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