Essays about: "Lauriane Martine Jambu"

Found 2 essays containing the words Lauriane Martine Jambu.

1. 1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lauriane Martine Jambu; Nina Lotz; [2023]
   Keywords : digital transformation; retail industry; design system; dynamic capabilities; digital maturity; adoption; human factors; Business and Economics;

   Abstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE

3. 2. How fragrance brands can create a memorable and positive brand experience online

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alessia Falco; Lauriane Martine Jambu; Kim van der Tol; [2022]
   Keywords : Digitalization; brand experience; fragrance industry; hedonic value; storytelling; digital communication; product trial; brand reputation; personalization; Molton Brown; Pinrose.; Business and Economics;

   Abstract : The purpose of this study is to analyze how digitalization can improve the brand experience in the fragrance industry.... READ MORE