Essays about: "Malin Johansson Lundström"

Found 1 essay containing the words Malin Johansson Lundström.

  1. 1. One product, many markets- Absorbing, transferring, andintegrating knowledge fromdiverse local markets in theinnovation process : A case study on a global car-sharing company

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Malin Johansson Lundström; Elisabeth Danielsson; [2018]
    Keywords : Mobility service; global organization; innovation process; knowledge absorption; Mobility service; global organisation; innovationsprocess; absorbering av kunskap;

    Abstract : In the emerging global marketplace many companies are forced to disperse their business fromoperating in one market into various markets, which causes challenges regarding innovationperformance. To efficiently use their resources, these organizations are often developing theirproduct adopted to the home market’s customer needs, something that can lead to poor productacceptance by the secondary markets. READ MORE