Essays about: "Managerial Objectives"

Showing result 1 - 5 of 62 essays containing the words Managerial Objectives.

  1. 1. Towards a circular value chain: Circular economy strategies to facilitate circular business models : A case study of the value chain for electronic components

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Beatrice Persson; Ebba Lerneby; [2023]
    Keywords : Circular economy; circular value chain; circular business models; electronic components;

    Abstract : Purpose: This thesis aims to contribute to the literature on how the value chain for electronic components can be leveraged to obtain circular business models (CBM). By implementing activities in the value chain, circular economy (CE) can be enhanced and a circular value chain obtained. READ MORE

  3. 2. Supply Chain Incentive Alignment in Bottom of the Pyramid environments

    University essay from Lunds universitet/Teknisk logistik

    Author : Rawan Yacoub; [2023]
    Keywords : Supply chain incentive alignment; Supply chain incentives; Bottom of the pyramid; Base of the pyramid; Multinational Corporations; Technology and Engineering;

    Abstract : Background: Alleviating poverty is critical for achieving sustainability (Zomorrodi et al., 2019). READ MORE

  4. 3. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofia Steerling; Louise Edlund; [2023]
    Keywords : brand management; brand building; brand sustaining; data; data analytics; Business Intelligence; data-driven decision-making; multi-brand company; Business and Economics;

    Abstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE

  5. 4. Supply Chain Management: Increasing Performance and Coordination in a Sales & Operations Planning Context

    University essay from Lunds universitet/Teknisk logistik

    Author : Jacob Knutsson; Theodor Jener; [2023]
    Keywords : S OP; Strategy; Inventory; Operations; Strategic alignment; Technology and Engineering;

    Abstract : Alfa Laval’s business unit Gasketed Plate Heat Exchanger uses Sales and Operations Planning to balance supply with demand to ensure profitable growth. Currently, the business unit is experiencing inefficiencies as they fail to execute the plans from Sales and Operations Planning. READ MORE

  6. 5. The influence of managers personal preferences on sport sponsorship in small-medium sized businesses : A qualitative case study of the effect on brand equity

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Hanna Hedin; Emma Salqvist; [2023]
    Keywords : Sport Sponsorship; Brand Strategy; Brand Equity; Managers’ roll; Biased Decisions; Sponsorship Objectives;

    Abstract : Title: “The influence of managers personal preferences on sport sponsorship in small-medium sized businesses - A qualitative case study of the effect on brand equity” Date: 2023-05-23Level: Bachelor Thesis in International MarketingAuthors: Emma Salqvist & Hanna Hedin Supervisor: Olga Rauhut Kompaniets Examiner: Fawzi Halila Aim: This study aims to provide an analysis of how the managers’ personal preferences on sport sponsorship has an impact on the sponsoring company’s brand equity in small-medium sized companies. Methodology: The study has a qualitative research method with a deductive approach. READ MORE