Essays about: "Strategy"

Showing result 1 - 5 of 6361 essays containing the word Strategy.

  1. 1. Blockchain, the New Driver in the Automotive Global Supply Chains? - A multiple case study of the blockchain implementation barriers in the automotive industry

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Dahlbäck; Ida Söderlund; [2020-06-25]
    Keywords : MNCs; Global Supply Chains; Governance; Blockchain Technology; Transparency; Technology Implementation; Sustainability; Automotive Industry;

    Abstract : MSc in International Business and Trade.... READ MORE

  2. 2. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Food retailers’ sustainable brand image - exploring the barriers and challenges of implementing sustainability strategies in grocery stores

    University essay from Göteborgs universitet/Graduate School

    Author : Sam Gharakhani; Andreas Utberg; [2020-06-23]
    Keywords : Sustainability; Brand Image; Food Retailing; Grocery Stores; Corporate Strategy Implementation; Strategic Activities; Motives; Challenges; Barriers;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Development of Framework for Drivers and Barriers in the Implementation of Supply Chain 4.0.

    University essay from Göteborgs universitet/Graduate School

    Author : Stella Nwakuchi Ngwaba Adare; [2020-06-22]
    Keywords : Industry 4.0; Supply Chain 4.0; Digitalization; Systematic Literature Review; PESTEL; Drivers; Adoption; Barriers and Implementation;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  5. 5. The Quest for Accurate Inventory Records - A case study of the scrap management process at a Swedish manufacturing company in the automotive industry

    University essay from Göteborgs universitet/Graduate School

    Author : Jonas Pälvärinne; Jonathan Johansson; [2020-06-17]
    Keywords : Inventory record inaccuracy; inventory management; operational trade-off; manufacturing strategy; mixed methodology;

    Abstract : MSc in Logistics and Transport Management.... READ MORE