Essays about: "Market Attractiveness"

Showing result 1 - 5 of 112 essays containing the words Market Attractiveness.

  1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  3. 2. Generative AI effects on school systems : An overview of generative AI with focus on ChatGPT, what it is, what it isn’t and how it works.

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Eric Simonsson; [2023]
    Keywords : ChatGPT; Education; Generative AI; AI; Auto-generative AI; GPT; OpenAI;

    Abstract : This thesis has investigated what impact generative AI may have on higher education. Using a combination of a systematic literature study and interviews with representatives from four (4) large universities in Sweden. READ MORE

  4. 3. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Pahlow Mariele; Cajsa Svensson; [2023]
    Keywords : Knowledge management KM ; Inter-organizational knowledge transfer; Destination management organization DMO ; Small and medium-sized enterprises SME s ; Destination development; Tourism stakeholders; Sustainable competitive advantage; Kalmar;

    Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE

  5. 4. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Flint; Moritz Winkelius; [2023]
    Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

    Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE

  6. 5. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE