Essays about: "Moritz Winkelius"

Found 1 essay containing the words Moritz Winkelius.

  1. 1. International Market Selection of Home Region Oriented MNEs : An Exploratory Case Study into Frameworks and Challenges in Today’s Business World

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Felix Flint; Moritz Winkelius; [2023]
    Keywords : Internationalization; International Market Selection; MNE; Home Region Oriented; Multicriteria Decision Making Framework;

    Abstract : This study aims to explore the factors, aspects, and trends considered in the International Market Selection (IMS) process. Consequentially, it develops a deeper understanding of the challenges faced by home region oriented multinational enterprises (MNEs) during international expansion. READ MORE