Essays about: "Marketing and Sales"
Showing result 6 - 10 of 393 essays containing the words Marketing and Sales.
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6. From Cost Spender to Value Provider - Using Data to Build and Sustain Brands
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Introduction: Data has revolutionized how business is conducted and presents several possibilities for companies to capitalize on, namely data-driven decision-making, Business Intelligence, and marketing. However, how it pertains to brand management has not been covered. READ MORE
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7. How restaurants used digital marketing to keep their customers during the Covid-19
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Covid-19 affected all industries worldwide and were affected differently, but one industry that faced many setbacks due to the Covid-19 pandemic is the restaurant industry. According to SCB (2021), cities between 50 000 – 99 999 inhabitants decreased by 18,9% in sales. READ MORE
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8. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE
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9. The influence of institutional factors on the effectiveness of global product launch
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE
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10. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques
University essay from Högskolan Dalarna/Institutionen för information och teknikAbstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE