Essays about: "Meggane Pech"

Found 1 essay containing the words Meggane Pech.

  1. 1. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
    Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

    Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE