Essays about: "Memorable Digital Cultural Experiences MDCEs"

Found 1 essay containing the words Memorable Digital Cultural Experiences MDCEs.

  1. 1. Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Maghnouj; Mariia Chorna; [2023]
    Keywords : Cultural Sector; Customers’ needs; Digitalisation; Experience Economy; Memorability; Memorable Digital Cultural Experiences MDCEs ; Young Audiences; Business and Economics;

    Abstract : This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. READ MORE