Essays about: "Mobile App Monetization"

Found 2 essays containing the words Mobile App Monetization.

  1. 1. Monetization when the time is limited : A multiple case study on temporary mobile apps

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jeroen Henricus Hubertus Gubbels; Sophie Verona Langer; [2020]
    Keywords : Mobile App Monetization; Temporary Apps; Monetization Strategies; Data Monetization; Retention; App Usage Data Analysis;

    Abstract : A successful mobile app monetization strategy is the foundation of any sustainable future business. App developers, in this regard, face the demanding challenge of building, maintaining and monetizing this strategy respectively. READ MORE

  3. 2. How to increase revenue in Free-to-Play mobile games

    University essay from KTH/Industriell Management

    Author : Aleksandr Skobeltcyn; XIN SHEN; [2018]
    Keywords : Mobile games; In-app purchase intention; free-to-play; pay-to-play; purchase behavior; game apps; business model; revenue models; business model innovation; business sustainability;

    Abstract : The Free-to-play (F2P) model is the primary business model applied in indie mobile games nowadays. However, the fact that less than 5% of players are paying is still a big problem for developers. READ MORE