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1. 1. Balancing Innovation and Operation in Organizations:A Multiple Case Study on Ambidexterity

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mohannad AlNujoom; Hisham Abu Sitta; [2021]
   Keywords : Ambidexterity; Exploitation; Exploration; Ambidexterity tensions; Innovation; Operation;

   Abstract : Background: Since quick change is one of the most distinguishing qualities of today's market, organizations must be able to cope with it and match markets by keeping up with new market trends and wants, as well as adapting to changes in market features. This can be achieved by pursuing both exploration and exploitation to ensure success in the short and long term. READ MORE