Essays about: "service quality and customer satisfaction questionnaire"

Showing result 1 - 5 of 36 essays containing the words service quality and customer satisfaction questionnaire.

  1. 1. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; [2021]
    Keywords : Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

    Abstract : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. READ MORE

  2. 2. Conceptualization of service loyalty in access-based services in micromobility : A case of e-scooter sharing services

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Aleko Ivaylov Popov; Yashaswini Ravi; [2020]
    Keywords : Service loyalty; Access-based services; E-scooter sharing services; Ownership advantage; Mediating constructs; Customer satisfaction; Service Quality; Affective commitment; Relative advantage; Service image; Percieved price;

    Abstract : Background: Provide insights on the potential drivers of service loyalty in access-based services, especially when the consumers have the option to switch between owning a product or accessing a product through a service. By examining service loyalty in access-based services in the context of e-scooter sharing services, the researchers contribute to the service research field. READ MORE

  3. 3. User Preferences of Application Attributes During Product Browsing : An Investigation of Customer Experience in Fashion E-Commerce

    University essay from Linköpings universitet/Logistik- och kvalitetsutveckling; Linköpings universitet/Logistik- och kvalitetsutveckling

    Author : Anton Johansson; Christoffer Sjöholm; [2019]
    Keywords : Quality; Customer Experience; User Experience; Customer Satisfaction; Theory of Attractive Quality; Kano Model; Mobile Application; Fashion Industry.;

    Abstract : In a fast-changing retail environment, including hard competition and demanding consumers, the customer experience of the purchasing service is crucial to gain a competitive advantage. Since consumers are to some extent moving from offline to online, and from desktop shopping to purchasing clothing in a mobile application, there is a need for investigating consumers expectations of their experience of a mobile application. READ MORE

  4. 4. Service Quality in Accounting Firms: its Effect on Client Satisfaction and Loyalty : A quantitative study based on the Swedish listed companies

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Mohammed Ahmed; [2018]
    Keywords : Quality of service; SERVQUAL; SERVPERF; customer loyalty; customer satisfaction; Accounting firms; Nasdaq Stockholm OMX.;

    Abstract : Abstract Background: The quality of service is considered as an essential component in any service industry. It has been evolved in service marketing and has often been used in other research fields and sectors. READ MORE

  5. 5. How relationship marketing tactics affect customer satisfaction : Evidence of supermarket industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Weiyang Huang; Hongyu Zhu; Yuxin Pan; [2017]
    Keywords : Customer satisfaction; relationship marketing tactics; quality of service; price perception; brand perception; value proposition.;

    Abstract : Within the competitive marketing environment, companies are faced with many challenges to stay competitive. Companies are consistently trying to establish the longterm relationship with customers by satisfying them as much as possible. READ MORE