Essays about: "Nelson Melo"

Found 2 essays containing the words Nelson Melo.

1. 1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
   Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

   Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

3. 2. Bureaucrats’ Willingness-to-Pay for CO2 Emission Reduction Programs

   University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

   Author : Nelson Melo; [2021]
   Keywords : stated preferences; willingness-to-pay; bureaucrat; CO2 emissions;

   Abstract : Aiming at exploring the issue of duality of the Swedish government system and the possible influence of a detached public administration, a study of bureaucrats’ characteristics, potential preferences and consequent willingness to pay (WTP) for certain policies was needed. This research attempts therefore at investigating how acceptance of CO2 emissions reduction programs among public agents is influenced by factors such as the cost of the program, concerns with air quality, impacts on biodiversity, improvements in the fuelling stations infrastructure, the use of electricity as fuel and individual characteristics such as gender. READ MORE