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1. 1. Integrated NFC in product packaging : How the use of integrated Near Field Communication in product packaging can change the user experience for Generation Z and enable stronger relationships with brands

   University essay from

   Author : Noah Mooiman; Simon Andersson; [2022]
   Keywords : near field communication; product packaging; user experience; brand-customer relationships; engagement; Generation Z; smart interactive packaging;

   Abstract : Over the past decades, technological advancements have made everyday objects smart, and naturally, these developments have reached the packaging industry too. Packaging equipped with sensors and chips can provide new experiences to its customers and one of the technologies that has shown its potential to contribute to this is Near Field Communication (NFC). READ MORE