Essays about: "Petter Rodestedt"
Found 1 essay containing the words Petter Rodestedt.
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1. Co-branding in the FMCG sector: Investigating the relation between brand association transfer and perceptual fit in co-branding
University essay from Göteborgs universitet/Graduate SchoolAbstract : Co-branding is a popular strategy for new product introductions. The main goal is to transfer brand equity from the constituent brands to a new composite brand. The strategy draws from research in brand extension and recent academic focus has been on the concept of perceptual fit. READ MORE
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