Essays about: "Podcast Host"

Found 2 essays containing the words Podcast Host.

1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

3. 2. Podcast Marketing – Pulse of the Present : Understanding the persuasion and influencing techniques of host-read ads in the DACH podcast industry

   University essay from

   Author : Michelle Kreutz; Ines Thalmann; [2023]
   Keywords : ;

   Abstract : .... READ MORE