Essays about: "Privacy Invasive"

Showing result 1 - 5 of 11 essays containing the words Privacy Invasive.

  1. 1. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising

    University essay from Södertörns högskola/Företagsekonomi

    Author : Endi Bolkvadze; Rebecka Ekblad; [2022]
    Keywords : Online marketing; Programmatic Advertising; Personalization; The Personalization-privacy paradox; The privacy calculus theory; The utility maximization theory; Personalized ads;

    Abstract : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. READ MORE

  3. 2. Self-healing Javascript Errors Caused by the Browser Extension Privacy Badger

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Miguel Müller; [2021]
    Keywords : ;

    Abstract : As today’s web is filled with privacy-invasive third-party trackers, users are turning to privacy extensions to prevent their browsing habits from leaking. However, research has shown that privacy extensions can decrease website quality and even break meaningful functionality. READ MORE

  4. 3. Unveiling Surveillance Giants: Human Rights Violations within the Ad Tech Industry

    University essay from Lunds universitet/Mänskliga rättigheter

    Author : Jesper Stenberg; [2021]
    Keywords : Privacy; Human Rights; Ad Tech; Surveillance Capitalism; Consent; GDPR; Criteo; The Trade Desk; Magnite; Social Sciences;

    Abstract : In an increasingly online society, scholars have gradually come to scrutinize the ad tech industry. The research field, however, tends to focus on the most visible tech giants, such as Google or Facebook, and few researchers approach the industry from a human rights perspective. READ MORE

  5. 4. The personalization-privacy paradox: personalized ads on social media : Exploring invasive ads on social media, in relation to perceived usefulness, consumer privacy and trust

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Oliver Hillqvist; Amanda Johnsson Östergren; [2020]
    Keywords : Privacy; trust; social media; invasiveness; usefulness; personalized marketing;

    Abstract : Background: In the realm of online digital marketing, personalization tailored around the user’s interests are becoming the norm. It is becoming more and more challenging for marketers to get the attention of relevant consumers and get heard through all the noise. READ MORE

  6. 5. Children's Privacy and the Justification of ICT-based Parental Monitoring

    University essay from Linköpings universitet/Centrum för tillämpad etik

    Author : Zhihao Lin; [2019]
    Keywords : children; parents; privacy; ICT; parental monitoring;

    Abstract : As Information and Communication technology (ICT) has rapidly advanced in China, parental monitoring may invasively penetrate into children's privacy, while China is lagging behind on the issue of children privacy protection. Privacy is invaluable to human development, and children do have interests in their privacy. READ MORE