Essays about: "Endi Bolkvadze"

Found 2 essays containing the words Endi Bolkvadze.

1. 1. Programmatic Advertising : Effective marketing strategy or invasion of privacy - A study of consumer attitudes towards Programmatic Advertising

   University essay from Södertörns högskola/Företagsekonomi

   Author : Endi Bolkvadze; Rebecka Ekblad; [2022]
   Keywords : Online marketing; Programmatic Advertising; Personalization; The Personalization-privacy paradox; The privacy calculus theory; The utility maximization theory; Personalized ads;

   Abstract : Digital marketing is constantly adapting and evolving in line with technological advances. One of these advances is the digitalization, which has given rise to Programmatic Advertising (PA). In order to practice PA, the companies need to collect data about consumers' preferences and personal interests. READ MORE

3. 2. Household consumption: How households' disposable income, financial assets and total debt affect household consumption

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Endi Bolkvadze; Rebecka Ekblad; [2022]
   Keywords : Household consumption; Household disposable income; Household debt; Household financial assets; Smooth consumption; Paneldata; Fixed effects model;

   Abstract : This study examines whether macroeconomic variables, such as household disposableincome, financial assets and total debt affect household consumption by applying Panel dataon The fixed effects model. The data included 13 European OECD countries that are membersof EMU between the years 2009-2019. READ MORE