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Found 2 essays matching the above criteria.

1. 1. Digital Service through Sharing Economy to Sustainability : A car sharing case in Suzhou, China

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rui Zhao; Uzezi Dia; [2017]
   Keywords : Sharing Economy; Sustainability; Digital Service platform; Suzhou-China; Transport Mode; Car-sharing service; Consumer Culture Theory ‘CCT’; Consumer Attitude;

   Abstract : The rapid increase in car ownership has caused rigorous issues for people living in the major cities in China, which is observe from traffic pressure, the inconvenience of city travelling, and air pollution. While the fast development of digital service platforms based on the Internet provides an alternative approach to touch the problems, leading a researchable phenomenon, online car-sharing service in China. READ MORE

3. 2. Integration of the Social Networking Media into Relationship Marketing Strategy : an investigation of sustainable cooperation between Newman and PetroChina

   University essay from Avdelningen för ekonomi

   Author : Rui Kang; Li Wei; [2011]
   Keywords : Social Media or Social Networking Media; Networking Marketing; Relationship Marketing; Customer Relationship Management; SME; Large Firm;

   Abstract : Network communication technology has developed for decades. As a result, nowadays, marketers can communicate clients more effectively through the use of social network media to develop a powerful relationship marketing strategy. This dissertation compares relationship marketing strategy with existing marketing theories. READ MORE