Essays about: "Sam Al-samman"

Found 1 essay containing the words Sam Al-samman.

  1. 1. Organization strategic orientation: Special focus on Community banks and Generation Z

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Abdul Aziz Sukkar; Omar Hawasli; Sam Al-samman; [2020]
    Keywords : Strategic orientation; Brand orientation; Market orientation; Generation Z; Community bank;

    Abstract : Research Question: What is the strategic orientation that community banks in Sweden adopt? What are the Gen Z preferences concerning these strategic orientations? Purpose: By using two different methodological approaches, the objective of this study is to answer two questions concerning the organization’s strategic orientation. Essentially, the authors have conducted a qualitative study to explore the strategic orientation which community banks in Sweden adopt. READ MORE