Essays about: "Saqib Ali Mumtaz"

Found 1 essay containing the words Saqib Ali Mumtaz.

  1. 1. Consumer’s Perceptions of Values Regarding Different Shelf Levels in Terms of Price

    University essay from Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT; Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

    Author : Saqib Ali Mumtaz; Md.Asifur Rahman; [2011]
    Keywords : Cue; Price; Shelf Levels; Consumer’s Perceptions;

    Abstract : Retail shelves acts as extrinsic cues which influence consumers’ perceptions and facilitates them in their purchase dilemma. This study is about determining any possible association between vertical shelf levels and consumers’ perception of values. READ MORE