Essays about: "Sarah Hajduk"

Found 1 essay containing the words Sarah Hajduk.

  1. 1. Word-of-mouth, consumer loyalty and CSR : a case-study of JAK Members Bank

    University essay from Institutionen för samhällsvetenskaper

    Author : Sarah Hajduk; [2013]
    Keywords : ;

    Abstract : The powerful usage of the marketing method, word-of-mouth and its correlation with consumer loyalty and corporate social responsibility (CSR) will be examined in this study. A case study of a co-operative bank, JAK Members Bank, will be included to investigate this specific reciprocity. READ MORE