Essays about: "Simon Mansour"

Found 1 essay containing the words Simon Mansour.

  1. 1. Employee Turnover in Warehouses : Exploring the Role of Internal Marketing Strategies in Consulting Firms

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Sina Kowssarie; Simon Mansour; [2023]
    Keywords : ;

    Abstract : This thesis investigates internal marketing strategies in consulting firms, focusing on employee retention and turnover in warehousing roles. Employing a qualitative, interpretivist approach within a phenomenological design, the research examined two primary questions: "What internal marketing initiatives encourage employee retention?" and "What factors drive employee turnover in warehousing positions?" The study utilized purposeful sampling, ensuring the trustworthiness of results through measures for credibility, transferability, dependability, and confirmability. READ MORE