Essays about: "Stina Lamm"
Found 1 essay containing the words Stina Lamm.
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1. Made in Italy
University essay from Högskolan i Borås/Institutionen TextilhögskolanAbstract : This paper investigates how professionals within the Italian fashion industrycollaborate and communicate to develop the nation brand Made in Italy. Theproblem of brand confusion, which occurs when the different parties within anation does not cooperate towards a distinct brand message, is analysed. READ MORE
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