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1. 1. Opening the gates to Sweden : A case study of the development of a marketing project for a non-profit association

   University essay from Handelshögskolan vid Umeå universitet

   Author : Pamela Holler Sotomayor; [2009]
   Keywords : marketing non-profits;

   Abstract : In today’s competitive business world, marketing is no longer considered a radical approach for the needs of public and non-profit organizations. The change in organizational need has led to rapidly broadened and deepened applications and marketing is nowadays seen as a management tool forsuccess. READ MORE