Essays about: "Twitter"

Showing result 41 - 45 of 511 essays containing the word Twitter.

  1. 41. MEASURING POPULISM ON TWITTER DURING PRESIDENTIAL ELECTIONS IN LATIN AMERICA - A dictionary-based approach.

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Jose Andres Hernandez Diaz; [2022-11-08]
    Keywords : Populism; Political Communication; Twitter; Content Analysis; Python; Latin America; Elections.;

    Abstract : Arguably, populism has become increasingly topic across different spheres: the media, the academia and even the vox populi; and it has become quite common to find political movements and leaders labelled as populists. Therefore, one can say that Populism is on the rise across the globe. READ MORE

  3. 42. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

    University essay from Göteborgs universitet/Graduate School

    Author : Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
    Keywords : Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

    Abstract : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. READ MORE

  4. 43. Stock Price Prediction with Social Media Sentiment

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marco Cuskic; Christian Nilsson; Marcus Remgård; [2022-07-06]
    Keywords : Sentiment analysis; Machine learning; Financial time series; Stock price; Long Short-Term Memory;

    Abstract : This thesis investigates the correlation effects between social media sentiments and the stock price of AMZN and TSLA, by utilizing pre-trained machine learning models, so-called transformers, and lexicon-based models. The comments were fetched from two sources, Reddit and Twitter. READ MORE

  5. 44. The Erosion of Objective Truth : A Comparative Study of the War in Ukraine using Digital Humanities Methods on Russian Disinformation Campaigns and Developing Technologies

    University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)

    Author : Toby Logan; [2022]
    Keywords : Disinformation; Artificial Intelligence; Social Media; Cyber Warfare; Defence and Security; Digital Humanities; International Relations;

    Abstract : This thesis shall utilise digital humanities methods via modest data-collection tools to quantify and study the online discussion involving Russia and Ukraine online. The research shall apply sentiment analysis to Twitter data to understand the general divisiveness online relating to the war in Ukraine. READ MORE

  6. 45. Big Data Interactive Visualization

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Ammar Al-Dhahyani; [2022]
    Keywords : ;

    Abstract : Nowadays, data is getting bigger and bigger and visualizing it statically requires many displays to show all different perspectives of the data. Moreover, every and each visualization would need the data to be preprocessed to provide the right data for that case. READ MORE