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1. 1. An Assessment of Market Growth Strategies in a multinational company : The case of Komatsu Forest AB

   University essay from Handelshögskolan vid Umeå universitet

   Author : Peter Ebong Ajang; Victorine Numfor Njofor; [2007]
   Keywords : Market growth strategies; multinational company;

   Abstract : Setting strategies for an organisation is full of complexities (which strategy or strategic process to use) and these complexities arise from the ambiguous and non-routine processes. This is so because, strategy development is about the future and this future is unknown, as the paths companies follow are dynamic. READ MORE