Essays about: "marketing and tesco clubcard"
Found 1 essay containing the words marketing and tesco clubcard.
University essay from Blekinge Tekniska Högskola/Sektionen för management
Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE