Essays about: "Video slots"

Found 1 essay containing the words Video slots.

  1. 1. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE