Essays about: "Web strategies"
Showing result 1 - 5 of 158 essays containing the words Web strategies.
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1. Reputation Management in a Digital Age : How start-ups control their online reputation
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Background: With digitalization, the increased use of the World Wide Web and social media combined with the aware and engaged costumer, the conditions of reputation management are also evolving (Beal & Strauss, 2008; Jones et al., 2009). READ MORE
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2. A FUTURE WITHOUT THIRD-PARTY COOKIES A study of how Swedish small and medium-sized marketing agencies are affected by the loss of third-party cookies and how potential change strategies are communicated.
University essay from Institutionen för tillämpad informationsteknologiAbstract : For years, digital communicators have taken advantage of the phenomena of third-party cookies to help understand online user behavior in order to produce personalized advertising. The increased discussion of user integrity has led to new privacy regulations and the largest web browsers have therefore banned third-party cookies or plan to remove them in the near future. READ MORE
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3. African Women and Storytelling : Unveiling the Power of Narrative to Shape Collective Imaginary
University essay fromAbstract : During my eight years of work in the communication department of an NGO based in Kampala I have undetaken several workshops organized by istitutional donors, such as USAID, on how to write what the aid sector calls stories of change. Puzzled by the information and skills obtained in such context and the stories I have encounter and wrote during my job from one side, and on the other side acknowledging how novels helped me to navigate my feeling of disorientation while living and experiencing the Ugandan context; I have decided to embark in this research to better understand where the stories produced by INGOs and the contemporary literature differentiate. READ MORE
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4. Matching ESCF Prescribed Cyber Security Skills with the Swedish Job Market : Evaluating the Effectiveness of a Language Model
University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskapAbstract : Background: As the demand for cybersecurity professionals continues to rise, it is crucial to identify the key skills necessary to thrive in this field. This research project sheds light on the cybersecurity skills landscape by analyzing the recommendations provided by the European Cybersecurity Skills Framework (ECSF), examining the most required skills in the Swedish job market, and investigating the common skills identified through the findings. READ MORE
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5. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden
University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikationAbstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE
