Essays about: "linguistic strategies of persuasion"

Found 2 essays containing the words linguistic strategies of persuasion.

  1. 1. Linguistic persuasion in fast fashion web advertisements : A study based on responses from Generation Z females in Sweden

    University essay from Mälardalens universitet/Akademin för utbildning, kultur och kommunikation

    Author : Elsa Björklund; [2023]
    Keywords : Web advertising; fast fashion; Generation Z; Sweden; linguistic strategies of persuasion; boosters; reader pronouns; directives; rhetorical questions; engagement markers; subject position;

    Abstract : This study examines the response of Generation Z females in Sweden to fast fashion web advertisements incorporating six linguistic persuasion strategies. The aim is to identify which of these strategies can be effectively employed in this context to persuade the targeted demographic. READ MORE

  3. 2. Persuasion in social media : A study of Instagram influencers' usage of persuasive speech acts

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Alissa de Aquino Carlsson; [2018]
    Keywords : persuasive speech acts; John Searle; online marketing; Instagram influencers;

    Abstract : The purpose of this study is to investigate how different fitness Instagram influencers use persuasive speech acts in their marketing posts. Another aim is to look at the similarities and differences between the influencers’ use of linguistic strategies and speech acts. READ MORE