Essays about: "Yassamin Amirghassemi"

Found 1 essay containing the words Yassamin Amirghassemi.

  1. 1. The break-up: Why consumers end their love relationships with brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yassamin Amirghassemi; Julia Lövgren; [2015]
    Keywords : Consumer-brand relationships; Brand love; Dissolution; Identity; Termination; Self-extension.; Business and Economics;

    Abstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE