Essays about: "Yassamin Amirghassemi"
Found 1 essay containing the words Yassamin Amirghassemi.
University essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : Purpose: Consumers are forming deep love relationships with brands to a degree that involves the incorporation of the brand’s symbolic attributes to their own self-concept. However, though deep, these bonds are not indestructible. READ MORE