Essays about: "Ye Hei"

Found 1 essay containing the words Ye Hei.

  1. 1. Exploring Generation Z Consumers' Attitudes towards Sustainable Fashion and Marketing Activities regarding Sustainable Fashion

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Younan Liu; Ye Hei; [2021]
    Keywords : Fashion marketing; Generation Z; Fashion consumption; Sustainable fashion; Sustainable fashion marketing;

    Abstract : Background: Recently, the fashion industry has demonstrated a strong interest in sustainability and environmental issues. The sustainable fashion industry has enormous potential, and practical products are attracting Generation Z's environmentally conscious buyers. READ MORE