Essays about: "ZARA IT"

Showing result 31 - 32 of 32 essays containing the words ZARA IT.

  1. 31. Market Orientation as a Branding Strategy

    University essay from Företagsekonomiska institutionen

    Author : Harriet Mellenius; [2008]
    Keywords : Market Orientation; Branding; Fashion;

    Abstract : This paper studies the impact of market orientation strategy on brand awareness. Zara, a Spanish leading fashion retailer and an example of a brand using this strategy, is compared to three other multinational brands operating in Stockholm, Sweden, namely Topshop, Mango and United Colours of Benetton. READ MORE

  3. 32. A Time Efficient Supply Chain Model for an Apparel Company

    University essay from Institutionen för ekonomi

    Author : Annika Gustafson; Sze Lit (Philip) Ng; Alice von Schmiesing-Korff; [2005]
    Keywords : ;

    Abstract : In most market places today competition has become stronger, not only between single companies but between networks of linked partners, known as supply chains. Consumer demands are changing more often and companies have to react quickly when new trends and consumer requirements appear, thus the competition becomes more time-sensitive. READ MORE