Essays about: "apparel brands"

Showing result 21 - 25 of 55 essays containing the words apparel brands.

  1. 21. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  3. 22. The Brazilian Textile Industry : Could locally produced apparel be the answer to sustainable fashion?

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabel Sjöholm; Esmeralda Persson; Sara Rydén; [2020]
    Keywords : Supply-chain; Sustainable fashion; Locally produced; Cia.Hering; Import; Apparel;

    Abstract : The Brazilian textile industry has many years of experience in producing apparel within the country. Brazil is a country with a well developed supply chain, yet they import a big amount of manufactured textile products from Asia each year. READ MORE

  4. 23. Make a Fashion Statement with Transparency: An experimental study on the antecedents of consumers’ perceptions of brand transparency

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Gunnarsson; Maria Victoria Rocha Guerrero; [2019]
    Keywords : Brand Transparency; Brand Effort; Message Sidedness; Sustainability Involvement; Apparel Industry; Business and Economics;

    Abstract : Thesis purpose: The purpose of this paper is to investigate the antecedents of brand transparency and test their impact on the customers’ perception of transparency within the apparel industry. More specifically, the study has two objectives firstly, to identify the antecedents of consumers’ perception of brand transparency, and secondly, to empirically test the identified antecedents and their impact on the perception of brand transparency. READ MORE

  5. 24. Towards a sustainable future of apparel : Perspectives from Swedish clothing brands and sustainable fashion consultants

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Amanda Selhammer; [2019]
    Keywords : sustainability; apparel industry; sustainability strategies; drivers; challenges;

    Abstract : The manner in which clothing is designed, produced and used is responsible for major negative impacts on the environment as well as major ethical and social issues on a global scale. The increased concern for sustainability issues in the industry is similarly argued to have led to transformations of the business context of apparel companies, that have been shown to increasingly incorporate sustainability in their corporate strategies. READ MORE

  6. 25. Shaping the Climate Action trajectory within the Fashion Industry : a case study of a Small Medium Sized Enterprise

    University essay from Uppsala universitet/Naturresurser och hållbar utveckling

    Author : Marta Karen Kristjónsdóttir; [2019]
    Keywords : Sustainable Development; Paris Agreement; Climate Change; Climate Action Plans; Apparel industry; Value Chain Analysis VCA ; Life Cycle Assessment LCA ; Sustainable Global Value Chain SGVC ; Decarbonisation pathway; Fashion Industry Charter for Climate Action; UNFCCC; Pre-competitive; Collaboration; Traceability; Transparency; Multi-Stakeholder Agreements;

    Abstract : The apparel and footwear industry’s contribution to global greenhouse gas (GHG) emissions is one of the fifth largest per industry, equal to that of livestock, after electricity and heat, oil and gas, agriculture, and transportation (Ellen MacArthur Foundation, 2017). For industry-wide emissions reduction, investing in renewable energy and energy efficiency programs across highest impacting life cycle phases offer the most effective solution. READ MORE