Essays about: "competitive strategy airline"

Showing result 1 - 5 of 10 essays containing the words competitive strategy airline.

1. 1. Combine competitive- and service supply chain strategy to evaluate intra-industry convergence : A case study within the European airline industry

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Sylvain Aroma; Long Vu; [2019]
   Keywords : Convergence; intra-industry convergence; airlines; competitive strategy; supply chain strategy;

   Abstract : In what ways do companies within an industry converge? We address this by combining theory on competitive strategy and supply chain strategy to understand how companies can be differentiated in these dimensions. As competitive strategies are affected by internal and external factors, these affect strategy design and resource management of a company in order to remain competitive. READ MORE

3. 2. Country of Origin Branding: The Case of Air Canada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Brendon Case; Oliver Jones; [2018]
   Keywords : Business and Economics;

   Abstract : Purpose: The purpose of this paper is to research how Air Canada uses their country-of-origin as part of their identity and branding strategy and to find out how a global customer base perceives it. Air Canada was chosen for the main focus of this research, as the airline is leveraging their Canadian country-of-origin as the primary factor in differentiating themselves in a highly competitive market. READ MORE

4. 3. Any Turbulence on the Horizon? A Competitive Assessment of the Airline Industry.

   University essay from Lunds universitet/Juridiska institutionen

   Author : Laure Saint-Léger; [2015]
   Keywords : state aid; European Union; airlines; competition; strategy; low cost carrier; air transport; passenger; rebate; frequent flyer program; predatory price; alliance; concentration; slot; Law and Political Science;

   Abstract : The last few years have not exactly be a walk in the park for airlines worldwide as several dramatic events occurred, inter alia, the Germanwings crash in the French Alps. These tragic events have an influence on passengers' behaviors and the way they perceive the industry. READ MORE

5. 4. How to respond to low cost competition – A case study

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Andreason; Gustav Wind; [2015]
   Keywords : Low cost competition; low cost strategies; low cost threat; business strategy; pricing; response to low cost; Technology and Engineering;

   Abstract : Background Today many large corporations worldwide are facing new competitors that develop good enough products to a low price. This is a well-known problem for large companies and is not an industry specific problem. READ MORE

6. 5. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE