Essays about: "consumer sovereignty"

Showing result 6 - 7 of 7 essays containing the words consumer sovereignty.

1. 6. The Importance of Consumerism in Business Schools : A Comparative Study of Spain and Sweden

   University essay from Företagsekonomi

   Author : Iñigo Lizarza; Blanca Boix; [2012]
   Keywords : Consumerism; Business School; Long Term Needs; Consumers’ Protection; Valuable Knowledge and Preparation;

   Abstract : Consumerism has been an increasing tendency in our society, especially in developed countries. The sovereignty of the consumer regarding to the supply is a much discussed topic in all industries. READ MORE

3. 7. Are risk preferences stable? -An interdisciplinary analysis of context-invariance risk preferences in a hypothetical investment scenario.

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Elnaz Sarvioskouey; [2011]
   Keywords : Range Frequency Theory; Expected Utility Theory; Choice under risk; Stability of risk preferences; Numerical ability; Financial literacy.; Business and Economics;

   Abstract : The objectives of this paper was to; examine if risk preferences are stable across different distribution contexts, in line with the prediction of the expected utility theory (EUT); if the range frequency theory (RFT) (Parducci, 1965) can account for observed choice behaviour in a hypothetical investment scenario; and lastly, analyse the potential factors that can account for the individual differences in the degree of risk preference stability. In order to tackle these issues, primary data was obtained through a questionnaire, where respondents had provided their certainty equivalent (CE) value for each hypothetical investment gamble (CE values are used as a proxy for risk preferences). READ MORE