Essays about: "customer and marketing"

Showing result 41 - 45 of 948 essays containing the words customer and marketing.

1. 41. Examining the adoption of blockchain technology in the diamond industry : Benefits and challenges of embracing disruptive innovation in conservative sectors

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Carl Cardone; Anna Zavjalova; [2023]
   Keywords : Conservative sector; diamond industry; disruptive innovation; blockchain technology; technology acceptance;

   Abstract : Industries with conservative mindsets are known for being reluctant toward adoption of new technologies and resistant to change. The diamond business is one of those examples that encounter challenges in implementing disruptive innovations like blockchain technology despite its potential benefits. READ MORE

3. 42. Investigating Millennials perception of chatbot and their purchase intention in fashion industry. : A quantitative study about the influence of Chatbots on purchase intention among millennials.

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Nikita Jain; Priscilla Owusu-Ansah; [2023]
   Keywords : Millennials; Artificial Intelligence Chatbots; Consumer purchase intention.;

   Abstract : This research study aims to investigate the perceptions of millennials towards Chatbot and their purchase intentions in the fashion industry. The study explored how chatbots are perceived by millennials, and how these perceptions influence their purchase intentions. To achieve this, the study used a quantitative approach. READ MORE

4. 43. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Isak Jarrín González; Gulcan Kayhan; [2023]
   Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

   Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE

5. 44. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   University essay from Umeå universitet/Företagsekonomi

   Author : Abel Kebede; Zunair Shafique; [2023]
   Keywords : Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Abstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE

6. 45. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE