Essays about: "Customer acquisition cost"

Showing result 1 - 5 of 16 essays containing the words Customer acquisition cost.

1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

3. 2. Critical Decision Factors When Making a Cost-Effective Train Fleet Turnover : A Study in The Swedish Railway Sector

   University essay from KTH/Hållbar produktionsutveckling (ML)

   Author : Roman Zandi; Roy Khazzaka; [2022]
   Keywords : ;

   Abstract : Sustainability and availability are two essential terms for many industries when making changes within the supply chain and making decisions regarding which technical solution is most costeffective and brings the most value to the organization. Since these two topics have been growing in recent years, decision-makers need to understand the level of detail and the value these two areas can bring to an organization. READ MORE

4. 3. Customers & Innovation as Share Price Determinants of The Cloud's New Cornerstone

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Carl Oscar Milebratt; Oscar Holmbergh; [2021]
   Keywords : Software-as-a-Service; Subscription-based enterprises; Earnings per share; Research and development; Customer Acquisition Cost;

   Abstract : This paper examines the effect of revenue, customer acquisition cost, research and development expenses, and earnings per share on the share price movements of SaaS companies listed on the New York Stock Exchange or Nasdaq. Additionally, the report explores if the metrics explanatory power varies between large SaaS companies (market capitalization > 10 billion USD) and mid- and small-cap companies (market capitalization < 10 billion USD). READ MORE

5. 4. Increasing Retention in Insurtechs Through Churn Prediction

   University essay from Lunds universitet/Innovationsteknik

   Author : John Rapp Farnes; Oskar Christiansen; [2021]
   Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

   Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

6. 5. Churn prediction using time series data

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Patrick Granberg; [2020]
   Keywords : churn time prediction; classification; lstm; gru; rf; svm;

   Abstract : Customer churn is problematic for any business trying to expand their customer base. The acquisition of new customers to replace churned ones are associated with additional costs, whereas taking measures to retain existing customers may prove more cost efficient. READ MORE